Category

Resource Mobilisation
In January 2002, we brought all our young fundraising recruiters from Mumbai into and as a full part of  Greenpeace rather than as employees of an outsourced marketing agency. We managed to bring to ourselves a sense of equality within the organisation by naming the division "Supporter Campaigns" and gave it our best to flesh...
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As I look back, I cannot begin to explain the overwhelming feelings when faced with this responsibility; of building supporter legitimacy into the foundations for a strong, financially self-sufficient Greenpeace presence in India. Overwhelming in sheer scale – the vastness of India and its challenges and the vision that is Greenpeace.
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